Congratulations! You now have your new product to launch to the public. It’s time to think about how you will make your product launching event a success.
According to statistics from Nielsen, around 80% of newly launched consumer packaged goods (CPG) items fail. And one of the most common reasons is that they did not have proper planning. Successful brand launches create a lot of buzz around new items, which increases initial sales and improves your company’s reputation. Therefore, you must make sure you create a great first impression.
Here are five essential things you should do before your product launching event!
Hire the necessary services
One of the most common problems when businesses try to do everything for an event launch, is that they often lack the necessary expertise. This can lead to mistakes such as forgetting to order essential items or botching the entire launch. It’s critical to get someone with expertise in event organizing and execution so that you can focus on promoting your product and not worrying about the logistics. Here are three services you shouldn’t forget to hire:
Event planner
Not having an event planner to launch your event is like trying to cook a 5-course meal without a recipe. This can lead to many problems, such as not making a good impression on potential investors, the media, and your target consumers. An experienced event planner will take care of all the nitty-gritty details so that you can focus on your product. They will also have a network of reliable suppliers who can provide everything from furniture to food at a reasonable price.
Entertainment
Your product launch should not be a dull affair. If you want people to remember your product, then you need to have some form of entertainment at your event. This can be anything from live music to interactive games that showcase your product. Remember that the entertainment you choose should be appropriate for your target audience. Also, remember that you need to get the necessary permits if you’re planning to have live music at your event.
Door supervisor service
The common security problem in an event happens at the door. There should be somebody who is in charge of checking invitations or tickets and keeping an eye out for potential safety hazards. Without security personnel, you could be held liable for any damages that may occur.
That’s why it’s crucial to have professional door supervisor companies at your event to ensure the safety of everyone in attendance. Not only will they be able to keep the peace, but they will also be able to help with crowd control. This is especially important if you’re launching a high-demand new product.
Have the right theme
Developing a good theme for your product launching event can be hard. Without a good theme, your event might seem disjointed or unprofessional. Your product launch event should have a central theme that is easy to remember and aligned with your brand identity.
A great way to develop a theme for your product launch is to think about the emotions you want people to feel when they attend your event. Once you have an idea of the emotion you want to evoke, it will be easier to find visuals and activities that match that feeling. For example, if you’re launching a new line of cosmetics, you might choose a glamourous 1920s theme. Or, if you’re releasing a new video game, you might go for an epic adventure theme. This will make it easier for people to recall your event when they see your product in stores or online.
Choose the right venue
Your event could be ruined if you don’t have the right venue. The wrong platform can cause many problems such as lousy acoustics, small space, and inadequate facilities. It’s vital to pick a venue that is appropriate for your budget and meets your needs.
The venue for your product launch event is just as important as the theme. You need to ensure that it’s big enough to accommodate your guests and has all the necessary amenities (such as Wi-Fi, audio/visual equipment, etc.). It’s also important to choose a venue that is in an easily accessible location so that more people can attend.
Create a strong marketing campaign
A successful product launch doesn’t just happen overnight. This means starting promotions early and using a variety of channels to get your message out there. It will help create buzz around your product and increase attendance at your event.
Creating a website, social media accounts, and advertising campaign to reach your target audience is necessary. Your marketing campaign should include the following:
- A catchy slogan
- An exciting video or image that showcases your product
- Details about the event (when, where, how to RSVP)
- Information about your company and why people should trust you
Plan for post-event follow-up
If you don’t have a plan for post-event follow-up, your product launch could be a total flop. This is because without following up, you won’t be able to capitalize on all the hard work you put into planning your event. It will help you keep the momentum going and increase sales.
Some things you might want to include in your post-event follow-up plan are:
- Sending out a survey get feedback from attendees
- Making a video or blog post recapping the event
- Sending out press releases, conducting interviews with reporters, or setting up meetings with potential investors.
By doing this, you are not only building relationships with those who attended your event but also increasing the chances of them becoming long-term customers or brand advocates.
Have a successful product launch
Plan your product launch now to avoid any last-minute stressful preparations. This way, you can focus on executing a successful event that will leave a lasting impression on your guests. And remember that you don’t have to do it alone. Many professional services can help you with every step of the process to ensure your product launch is a success!
